Tennis Channel has launched a digital subscription service that allows US consumers to watch French Open coverage. Above, Britain’s Andy Murray works during the May 23 practice session in Paris.
Tennis Channel is launching a digital subscription service that puts a new spin on the established business model of sports TV programming.
Starting Sunday, the sports network will begin selling programs directly to consumers. This new product is based on an established system from the pay TV industry.
Called Tennis Channel Plus, the programming service costs tennis fans $59.99 for a one-year subscription or $9.99 for a one-day pass.
“Tennis Channel Plus is not intended to replace the original Tennis Channel. Rather, it is a very complementary service,” Adam Ware, head of digital media for Tennis Channel, said in an interview.
The executives of Tennis Channel have been trying to figure out how to use the hundreds of hours of tennis that viewers at home will never see – usually low-quality matches – because there is not enough space on the company’s TV channel.
At the same time, viewers are increasingly watching shows on mobile devices – smartphones and tablets. And they watch more than just short videos.
“A lot of people use long-term plans on their phones,” Ware said. “And live sports increase viewership for a long time. Live sports is the perfect vehicle — it’s the most important content out there.”
Tennis Channel hopes to tap into this growing market and also provide dedicated tennis fans with additional hours of tournament coverage, including obscure matches played on outdoor courts.
The Santa Monica Television Network’s latest digital offering debuts Sunday to coincide with the start of the French Open tennis tournament.
Many sports leagues, including Major League Baseball and the National Basketball Assn., similarly offer digital packages directly to fans who want to watch games of teams not broadcast in their markets.
Earlier this year, the WWE wrestling organization offered its premium subscription service directly to consumers. That subscription costs $9.99 per month. WWE is betting that its loyal fans will be willing to pay for more content than is offered on TV.
The networks did not want to jeopardize their profitable relationships with pay TV subscribers. If customers can buy channels directly from ESPN, they can forego their subscriptions to DirecTV, Time Warner Cable or other pay TV providers.
Customers must show that they already have a subscription to cable or satellite TV service. They can then download an app that allows them to stream games on ESPN or NBC Sports on their tablets and smartphones. Generally, there is no additional cost to pay TV subscribers to stream content on their computers or digital devices.
Because the independent Tennis Channel is not affiliated with a major media company – which makes billions of dollars a year by selling stations’ bands to pay-TV operators – it has little to lose.
However, to keep its premium partners like DirecTV happy, the company offers them a fraction of the premium made by Tennis Channel Plus, Ware said.
The Tennis Channel has a second digital offering similar to that offered by ESPN and the Golf Channel.
Last year, it launched a digital program that allows customers of satellite services DirecTV and Dish Network and many cable TV providers, including Cox Communications, to deliver the action of the Tennis Channel on their tablets and smartphones.
This application – called Tennis Channel Everywhere and available for Android and iOS devices – is offered at no additional cost to customers of other pay TV operators. (Time Warner Cable and Comcast customers cannot access Tennis Channel everywhere.)
“What we’re doing is bringing a traditional TV package and at the same time serving the best fans with the package,” Ware said.
In addition to the French Open and other tournaments, including the Davis Cup and Fed Cup, subscribers can watch high-profile matches, including matches between Chris Evert and Martina Navratilova and Roger Federer and Rafael Nadal.
Tennis Channel has the US digital rights to the French Open but does not have the digital rights to the other three Grand Slam tennis tournaments – Wimbledon, US New York Open and Australian Open.
Additionally, ESPN owns the rights to the French Open final, so these matches will not be available on Tennis Channel Plus.
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Meg James is an award-winning journalist covering the entertainment industry. He was the lead reporter on the Times’ coverage of the deadly “Rust” shooting in New Mexico that took place in 2021, a position recognized by the Pulitzer Prize Board as the best in journalism. A member of the Company Town team for two decades, James works on television, media and research projects. He previously wrote for the Miami Herald and the Palm Beach Post. Originally from Wyoming, he graduated from the University of Colorado and Columbia University. Sling TV is an affordable and affordable way to watch live TV Get all the TONS of tennis tips you need for only $30/month! 7-day free trial.
FuboTV doesn’t have ESPN, but it does offer local channels in many areas, the Tennis Channel, and much more. Enjoy a free trial to start your subscription!
Hulu Live lacks a Tennis channel, but with multiple ESPN networks, NBC in multiple locations, and NBCSN, you’ll have plenty of tennis! Start your free 7-day trial today.
Tennis is a tough game, and it’s fun to watch. And fans who watch the US Open or Wimbledon will tell you that the game is smart and entertaining. So what happens if you want to cut the cord and watch tennis matches at all levels? Can you watch tennis online? Yes you can! You can watch tennis live – and here’s how.
Cutting the cord does not mean losing. Here are our tips for watching tennis online – without signing up for cable TV!
What are the methods associated with air tennis? Well, tennis goes on many levels. The ESPN family of networks broadcasts a lot of sports, so you’ll want to find ESPN, ESPN2, and ESPN3. Most of the best streaming services offer the ESPN network.
The Tennis Channel is also important (of course!). This channel is very hard to find over the air, but there are a few services that offer it, including fuboTV, Sling TV, and PlayStation Vue. Some games will be broadcast on NBC or NBCSN.
These are the main methods of live tennis. Read on to find out how to get all these channels without cable!
Sling TV is a great way to watch live tennis online without a cable subscription. Sling TV is an online streaming service. You can choose from many different channel packages, and watch on all your favorite devices! You’ll get ESPN, ESPN2 and ESPN3 in the basic $25/mo “Sling Orange” package. This will cover a TON of tennis. But even better, add the “Extra Sports” package for $5 a month more, and get Tennis Channel too! This gives you a total of 45+ channels to watch live, including everything you need to watch tennis without cable!
Sling TV has several packages to choose from, as well as several “add-on” channel packages that allow you to expand your coverage.
. Most add-ons only cost $5 a month, so it’s affordable. Sling is highly recommended everywhere, but because it’s also the cheapest way to stream tennis, this service is ideal for tennis fans.
Go here to learn more about Sling TV in our full review. Try it FREE for 7 days and watch tennis online to see for yourself.
FuboTV is a good choice if you are looking for a way to play tennis. Almost 100 channels are available. Unfortunately, the ESPN network is not included. However, you will have NBC in most places, NBCSN, Tennis Channel, and many other networks. beIN Sports, AMC, Animal Planet, Food Network, USA, TNT, TBS, and many other channels are included. fuboTV is available for $45 for your first month. Regular rates start at $55 per month in the second month. The Tennis channel is available as an add-on and fubo extra package, offering more channels for only $6 per month.
An on-demand library is included, providing a way to watch various games and shows up to three days after they are broadcast live. This will give you the chance to see what you missed. You’ll be able to stream TV Everywhere shows or save content to your cloud-based DVR. With fuboTV you can stream to mobile devices, Xbox One, Roku, Chromecast and other devices. You can read more in our fuboTV review.
Hulu Live offers 60+
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