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Track Your Child's Phone Without Them Knowing – Utah-based Owlet Baby Care, the company that makes the Owlet Smart Sock that monitors babies’ breathing and heart rates, has raised $15 million in venture funding and Collaborative Role Grants from the Medical Institute National International. The round includes new investors Trilogy Equity Partners and Amazon Alexa Fund, along with existing investors Eclipse and Eniac. As a result, the company’s total financing amounted to $25 million.
Correction: An earlier version of this story stated that the NIH awarded the grant directly to Owlet. In fact, Owlet was awarded a $100,000 subcontract in lieu of performance for a grant awarded to Advanced Medical Electronics Corporation.
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The Owlet range is a small smart sock that fits a child’s foot and is designed to be worn while sleeping. It monitors heart rate, skin temperature, blood oxygen and sleep data, all transmitted to the cloud and accessed via the iOS or Android app on the parent’s smartphone or any other device. any other connected device through the web portal. It has a rechargeable battery to notify parents via smartphone when the battery is low. The sock also connects to a standalone base station that works even without WiFi and can act as a primary alert hub, so parents don’t have to rely on an app to receive alerts.
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The funding includes Owlet’s role as a commercialization partner on the NIH’s $1.5 million grant for further research into infant health. Since 2015, Owlet has been awarded two NIH grants worth $1.5 million, and the company will soon begin clinical trials to collect data on infant health. In 2017, Owlet will also launch a connection care feature that gives users enhanced data access and sharing capabilities.
Owlet’s vision is to collect as much data as possible on infant health and expand into international retail and distribution. The company does not yet have an FDA license for this device, nor does it intend to replace oximeters in hospitals or for use in critically ill infants. Instead, it aims to give parents peace of mind about basic health indicators, as well as warning alerts if a baby rolls over during sleep, which can interfere with breathing. With new investors, Owlet wants to expand its connectivity to more devices.
“Owlet is an important part of the connected preschool and we’re excited to support the company with an investment that will help propel it forward and support its mission,” said Steve Rabuchin, vice president Amazon Alexa, said in a statement. “We look forward to future opportunities to integrate Owlet with Alexa, providing parents with the incredible data and information provided by Owlet.”
The Pew Research Center has long studied the changing nature of parenting and family dynamics, as well as the adoption of digital technologies. This report examines how children interact with digital technology, screens, and social media, as well as parents’ attitudes toward these behaviors, their concerns about their children’s technology use and their assessment of parenting and their experience with digital technology. The findings are based on a March 2-15 survey of 3,640 US parents with at least one child or children under the age of 17. This includes people who participated as members of the Pew Research Center’s American Trends Panel (ATP), an online survey curated through a residential address sample. random, country, as well as respondents from Ipsos KnowledgePanel. The sampling margin of error for the entire sample is plus or minus 2.2 percentage points.
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Recruiting ATP board members by phone or mail ensures that nearly all adults in the United States have the opportunity to be selected. This gives us confidence that any sample can represent the entire adult population of the United States (see our 101 interpretation of random sampling). To further ensure that each ATP survey reflects a balanced cross-country profile, the data are weighted to match the adult population of the United States by sex, race, ethnicity, party, education and other categories.
For more, see the project report methodology. In this top row, you’ll also find questions and answers from the public.
Raising children has never been easy. But the ubiquity of smartphones and the rise of social media have added a new wrinkle to parenting issues. In fact, the majority of parents in the United States (66%) – including those who have at least one child under the age of 18 but may also have adult children or children – say parenting today harder than before. . That was 20 years ago, according to a Pew Research Center survey conducted in March, with many in that group citing technology as the reason.
One of the most discussed and debated topics among parents today is screen time. How Much Is Too Much And what impact will screens have on children’s development? Amid these growing questions, the World Health Organization issued guidance last year on the amount of screen time young children should spend.
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Parents with young children themselves also expressed concern about the effects of screen time. A full 71% of parents with children under 12 said they were at least concerned that their child might be spending too much screen time at some point, with 31% being very concerned.
And some parents with children in this age group believe their kids are spending too much time on certain devices, including smartphones. (It’s important to note that this survey was conducted prior to the COVID-19 outbreak in the United States, which closed many schools and led to widespread closures and stay-at-home orders across the country. nationwide.)
While most parents with young children say they are very (39%) or somewhat confident (45%) that they know the right amount of screen time for their children, they also seek advice from parents others. About 61% of parents with children 11 years of age or younger said they had received advice or information about device time from a doctor or other healthcare professional, and 55% said the same in other countries. other parents, while 45% of parents with children aged 5 to 5 11 turn to teachers for help.
Parents in general are also concerned about the long-term effects of smartphones on children’s development: 71% believe that widespread smartphone use by young children can cause more harm profit.
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These concerns come at a time when children of all ages are relatively ubiquitous with digital devices in some way.
For example, 80% of parents say that their children between the ages of 5 and 11 sometimes use or interact with tablets, while 63% say the same about smartphones. For parents with children under the age of 5, the percentage is also remarkable: 48% and 55%. At the same time, about a third of parents with children under 11 years old (36%) report that their child sometimes uses or interacts with a voice-activated assistant such as Apple’s Siri or Amazon’s Alexa. However, there is a large age difference: more parents with children 5 to 11 years old (46%) than parents with children 3 to 4 (30%) or 2 years old or younger (14%) . to say their child is using or interacting with this type of technology.
Some of the terms used in this report relate to parents, children’s ages, and children’s technology adoption practices. This reference guide explains each term.
Parent is used to refer to an adult who says they are the parent or guardian of at least one child under the age of 18, but may also have an adult or child.
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Parents of a child 11 years of age or younger is used to refer to parents who report having a child 11 years of age or younger. In the case of a family with more than one child in that age range, this parent’s questions focused on one of those children, either their oldest or youngest child in that age range (based on random assignment). course).
Parents of a child 4 years of age or younger is used to denote parents whose randomly assigned child is under 5 years of age (0 to 4).
Parents of a child between 5 and 11 years old is used to refer to parents whose children are randomly assigned between 5 and 11 years of age.
The level of engagement and interaction with digital technology among children was measured by asking parents about the devices their children “use or interact with”.
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YouTube has emerged as an important platform for both younger and older children. A full 89% of parents with children aged 5 to 11 said their children watch YouTube videos, 81% of those with children 3 to 4 years old and 57% of those with children 2 years of age and older. while most parents of children using YouTube see it as a platform to entertain and educate their children, most of those parents are worried that their children will be exposed to inappropriate content. suitable for video sharing.
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